For our last blog post interaction, please take a moment to reflect on your growth in understanding of social media relative to what you knew when the class first began. What are some of the key takeaways you have from taking this course?
Blog Interaction #9
For this week’s post, please share 3 websites that you’ve found helpful for the latest insights into social media. Be sure to share why you think each site is helpful. Let’s try to compile a list of at least 20-25 as a class!
Blog Interaction #8
For this week’s blog interaction, share your thoughts on where you think social media/networking is headed. Yes, it’s the question that most are asking. What are some of your thoughts on the matter? Please provide some supportive reasoning for your conclusions.
Blog Interaction #6
Facebook is one of the fastest growing social networking platforms in the world.
For this week’s blog interaction, share a tool, feature, and/or app designed for Facebook that you’ve found beneficial for business. Please provide specific how to instructions for usage along with why you consider it effective for business.
Blog Interaction #4
As we hit the mid-point of the semester, I think this would be a good time to have you throw out some questions about social media, especially in light of all that you’ve read and observed thus far.
Do you have any questions or areas that you would like to see our class cover in the remaining weeks of the course?
Do you need any clarification on concepts or methods used in Social Media Marketing?
If you can’t think of responses to these questions, please share two most important principles you’ve learned from your reading this week.
Blog Interaction Week #3
Social Media continues to create significant change in the way that individuals and businesses interact with others online. Based on this week’s readings from Qualman, choose one of the following set of questions to comment on (see Weekly Blog Interaction page for instructions):
- What is Erik Qualman referring to in his chapter title “Death of Social Schizophrenia”? Do you agree with his premise? Why or why not?
- How has marketing evolved since the emergence of social media and networking? Give some specific examples of change you’ve personally seen.
- Why does Qualman state that being “well rounded” may actually be a detriment in our culture today? How will this impact the way you develop your career?
- What role does transparency play online? How transparent should one be with his/her faults according to Qualman? How transparent are you online?
- What is your assessment of the “Tom Sawyer Approach”? What are its strengths and weaknesses? What process or filter, if any, would you create to implement this approach in your setting?
- What’s the relationship, if any, between Social Media and SEO (Search Engine Optimization)?
- In your opinion, what are some of the key community values emerging in the area of social media and networking?
Blog Interaction Week 1
The world of communication is shifting and evolving at exponential speed. Social media is one of the primary drivers of this movement. Based on this week’s readings from Kanter and Qualman, choose one of the following set of questions to comment on (see Weekly Blog Interaction page for instructions):
- Based on what you’ve learned this past week from class, how would you respond to someone who thinks, “Social media is a waste of time!”?
- How have companies used social media to strengthen their customer service? Which example were you most surprised by in Socialnomics and why?
- What are your thoughts about the idea that social media may have retarded people’s ability to communicate verbally or in person? Do you agree? Why or why not?
- Why do you think some companies or organizations fear what would happen if their customers took ownership of their brand? How would you respond to those who do?
- Qualman mentions that successful companies in social media will function more like entertainment companies, publishers, or party planners rather than as traditional advertisers. What does he mean by this and can you give an example from your own experience?
- Why is a network’s “edge or periphery” on social media so vital to its growth? Give a scenario in the life of an organization or business where this might indeed be the case.
- Why does Kanter call social capital the not-so-secret network sauce to social media? Have you ever experienced trust and reciprocity online? Share your story.
Welcome to Social Media Marketing Class!
Welcome to Biola’s Social Media Marketing Class!
In the weeks to come, we will be using this blog to interact with the concepts presented in the course via discussions, articles, and course textbooks. Be sure to bookmark this page and get ready for a great semester of learning and interaction.
I’ve also invited some good practitioners and thinkers in Social Media to join us from time to time!
Look forward to January 30th when class begins!
